By Dr. Madelyn Fernstrom
Now here’s a novel way to grab your attention about liquid calories and the amount of sugar in sweetened beverages. The advertisement, coming from the NYC Health Department, shows a man consuming whole packets of sugar to provide a warning about how many packets (one packet equals one teaspoon) a person ingests with a 20-ounce soft drink. It is currently in small-market distribution – but might get national exposure.
The Centers for Disease Control and Prevention (CDC) offered the ad to 39 communities already receiving anti-obesity funds, as a way to support the community-tailored media campaigns already under way.
Do you think this will be an effective way to draw attention to this “hidden” source of calories?
Stay tuned – I’ll soon have more news to share from a meeting I am attending (and presenting at) this week in Washington, DC: the CDC Weight of the Nation Meeting.
It was startling but it made sense and it was effective. If they showed a guy drinking chemicals next to someone eating highly processed food, or soda even, it'd have the same effect. I think people who are upset by this are because it's inconvenient to realize at the basic level the junk we all consume and what's actually in it. I think it's a great ad.
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